Social Media & Small Business Marketing – Waste of Time?

Blue broken Social Media words

Depending on your age demographic, you may think that you don’t have time to interact with people using social media such as Facebook, LinkedIn, Pinterest and/or Twitter. Time is always at a premium for the small business owner.

What if I told you there exists a magazine so incredibly interesting that people said they would sacrifice socializing, sleep or even sex to read it? Might you be interested in advertising in such a magazine? You would be a fool not to, right?

Take a look at this article:

Sacrificing Sex For Social Media

The study suggests that 14% of people will sacrifice going out or socializing, 10% will skip sleep and 8% will forego sex in order to spend more time social networking. In fact, women spend the equivalent of 963 days over their lifetime, or 60 minutes per day on social networking sites.

The study also revealed that 18-25 year-olds were the most prevalent of social network users. 92% of those surveyed use social networks, and it is estimated that if they continue to use it as much as the results show, over three years of their lives will be spent on the sites.


You may assume that social media marketing will only get your business in front of 18-25 year olds. Wrong! Can you guess which age demographic is growing the fastest in terms of online usage? Seniors.

How to connect with digital’s fastest growing demographic

Most marketers get the big picture on seniors — that not all seniors are alike. They know that Baby Boomers have disposable income. They know that internet usage by seniors has doubled over the last five years.

But I think that as marketers, we miss the fact that within the seniors demographic there are many, many sub-groups — each with their own distinct wants, needs, and preferred method of communication.

By the year 2020, one in six Americans will be over the age of 65 according to the U.S. Census Bureau. Success will go to the savvy marketers who are able to connect with this group in the digital environment.


While they may not be giving up sex for social media as some younger folks apparently are, seniors are increasingly using the Internet and social media to make purchasing decisions. The article above points out some tips for effectively marketing to seniors online.

So, to answer those that say, “I don’t have the time for social networking”, I say “Can you afford not to?”.

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